Programs
Programs To Help You Start or Grow Your Business
Whether you are just getting started with an idea, looking to acquire your first customer, or working to grow your business, we are here to help!
- Idea to Impact Lab
- Idea TestLab - Customer Discovery
- Food and Beverage Startup Lab
- Who is my Food and Beverage Customer?
Idea to Impact Lab
The Idea to Impact Lab is a one-day program to help aspiring entrepreneurs develop new business ideas and identify the next steps of the start-up process.
Virtual Idea TestLab - Customer Discovery
Have a business idea? Figure out how to turn it into a viable business. Idea TestLab is a "customer discovery" deep-dive designed to help you better understand the customer problem you're trying to solve and how to provide value in a differentiated way.
- 1-on-1 expert mentoring
- Pitch competition
- Sessions are held on Tuesday nights from 6-8 p.m
- Held in partnership with Lehigh Valley LaunchBox, Wilkes-Barre LaunchBox
Food and Beverage Startup Lab
Looking to start a restaurant, brewery, distillery, catering or other retail food business, but aren't sure where to start? Our Food and Beverage Startup Lab is designed as a general guide to help new entrepreneurs or those new to the food industry navigate the process of getting your food or beverage business up and running. Start here to learn the basics on becoming a food and beverage entrepreneur. Additional topics include:
- Ideation for the perfect food and beverage business
- Customer development
- What's the right business for me?
- Licensing your business and Department of Agriculture requirements
- Startup costs
- Laboratory testing and labeling
- Writing a business plan
- Using the Hazleton Kitchen Incubator
- Resources to help you launch your business
Who is my Food and Beverage Customer? (Virtual workshop series)
In this two-session workshop, participants will explore the fundamentals of customer discovery tailored to the food and beverage industry. Through interactive activities and real-world examples, aspiring entrepreneurs will learn how to identify their target customers, uncover their needs and preferences, and use these insights to shape a compelling business concept. Whether you're dreaming of a café, food truck, or specialty product, this workshop will help you build a customer-first foundation for success.
- Why food cutomers are unique
- Introduction to customer discovery
- Food and beverage customer segments
- Tools to use for identifying your target customer
- Creating customer profiles
Not sure where to get started?